Selected work for brands, founders and stories worth sharing.

BRAND VOICE & WEBSITE COPY

Kateri — website content for a Melbourne-made fashion label and atelier.

The Luxe Closet — an About page as bold as the dresses themselves.

Bespoke Health Co — refined messaging around intimacy, sexuality and fertility.

Bryan & Peterson — full website copy, from brand story to house design plans.

Iris & Wool — warm, considered product descriptions for luxury merino knitwear.

Red clothing item with large fabric roses attached.
Red clothing item with large fabric roses attached.
Black and white photo of folded lettuce with some tomato slices, paperclip attached, and an orange peel in the background.
Stacked bricks of different colors, including red, beige, and gray.
A woman wearing a black knitted sleeveless top and matching skirt standing in front of a flock of sheep on a farm during daytime.

EDITORIAL

Eloping is a growing trend among young Australians, here’s why — Fashion Journal

How to streamline your closet, according to wardrobe stylists — Fashion Journal

The ‘two-year itch’: A sex coach on how to deal with a romantic relationship lull — Fashion Journal

What I wish I’d known about dating in my thirties — Fashion Journal

Rediscovering Purpose Through the Healing Power of the Ocean — The Paige

From Forever Friends to Seasonal Sisters: When Female Friendships Naturally Expire — The Paige

Inside her Italian-inspired celebration, to her rise as one of the most sought-after event planners in Sydney — The Bridal Journey

How to Shop for a Diamond Engagement Ring — The Bridal Journey

The Wedding Photographer Favoured by High Society and Fashion Elite — The Bridal Journey

Let’s talk about it. How much are we all gifting at weddings? — The Bridal Journey

Brogan Hembrow's Intimate Elopement in NYC: A Celebration of Love with a Six-Person Guestlist — The Bridal Journey

Black and white drawing of a flower with a curved stem and detailed petals.
Two women wearing stylish outfits, sunglasses, and smiling, standing outdoors on a sunny day.
A round cookie with icing that reads "ONLY YOU" inside a heart outline.
A person standing in the ocean at sunset, with waves and the sun low on the horizon, hanging from a black binder clip
A table set for a meal with plates, silverware, napkins, and glasses on an outdoor tablecloth with red and cream abstract design.
Gold ring with a large square-cut central diamond and two smaller diamonds on each side.
A woman wearing a wedding dress is walking through an open gate, with her dress flowing behind her. There is a large bush on the left and an open landscape in the background.
A white gift box with green and black text, wrapped with a white ribbon tied in a bow. The ribbon has 'Bottega Veneta' written on it. The box features design elements including leaves, a woman, and the text 'Made in Italy' and 'Labor et Ingenium'.

PUBLIC RELATIONS & EARNED MEDIA

Secured local press coverage for fundraising campaign with ‘We’ve Got You’. — Sylvie Sunshine

Crafted launch visibility for pre-conception and hormone support powder across local press. — Inkindle

Family of five wearing matching blue t-shirts with colorful designs, holding a framed photo of a girl in a bathing suit at the beach, outdoors in a park-like setting.